London, UK - October 22, 2022 - In the US alone, consumers are expected to spend more than $750 billion on Christmas gifts in 2022. Despite the increase in the cost of living, customers still want to show their loved ones how much they care - which means this festive season will be a busy one for businesses around the world.
The question is - how do you give your business a creative edge? How can you ensure customers are drawn to you, rather than your competitors? The world's leading digital design marketplace for creatives, Design Bundles has put together this quick checklist to ensure you have everything you need to supercharge your Christmas sales in these coming weeks.
1. Plan in Advance
Is your business ready for Christmas? If not, you'd better get started now. Your Christmas marketing plan would ideally begin in September or October, gearing up efforts in November and getting your customers and clients excited about the upcoming season with special promotions.
It's time to start publishing Christmas-related content, and release festive-themed products. Give your website a Christmassy makeover - and if you have a physical store, consider offering a gift-wrapping service! Make sure to get your social channels working for you and promote your Christmas marketing efforts across Instagram, Facebook, Twitter and TikTok. DesignBundles have plenty of festive templates you can utilize.
2. Christmas Customer Thank You Cards
There are a number of ways to creatively boost your business this Christmas, including printable packaging stickers for your items and thank you stickers and cards to make your customers feel truly appreciated. Thank you cards have been known to build customer loyalty and make them feel valued - it's also one of the easiest ways to build a closer relationship with your clients. A little goes a long way.
3. Enhance Your Product Packaging With a Christmassy Theme
The versatility packaging offers means businesses can be incredibly creative, especially around the holidays. Take advantage of this opportunity at this magical time - use Christmassy themes to inspire a joyful, generous and wholesome feeling in your customers and clients. Using packaging, you can get a real edge on your competitors - and customers love the added touch that shows you care.
4. Create a Festive Window Display
An attractive window display is what you need to make the best use of the extra foot traffic during the holiday season. The more unique your display is, the more people will be drawn to it.
Many people these days, however, are glued to their cell phones and are hardly aware of what is going on around them. In such cases, you need more than just a display to get their attention. For instance, you could have someone dressed up as Santa stand in front of your store and offer free hot chocolate to passersby!
If you are looking for a way to improve your current Christmas displays, Design Bundles offers an array of Christmas SVGs and design bundles to help your store stand out from the competition. And don't forget, online businesses can also get in on the action by 'dressing up' their homepage - add a little glitz and sparkle to mark the occasion.
5. Make the Most of Last-Minute Shoppers
If you are thinking that it's already too late to launch a Christmas marketing campaign, we have some good news for you - it's never too late! Sales will continue to rise until the end of the year from now, and the upward trend will show no signs of stopping. If you can ensure they'll have received their item by Christmas Day, you will likely get a lot of orders from last-minute shoppers - and these grateful customers will be likely to remember you next time they're in a sticky, gift-related situation.
The tactics mentioned above should help you gear up for the frenzy of the holiday season sale. Remember: you are likely to sell more at Christmas than the rest of the year, so ensure you have sufficient stock. Look at your store's previous sales metrics during the holiday season and calculate how much you are likely to need.
It's equally important, though, to let people know about your holiday deals and offers. Use every means at your disposal - distribute festive flyers, place ads in magazines and newspapers, send out emails, post on social media, and do everything you can to let people know all about your amazing holiday offers. Plan, devise innovative promotional campaigns, implement them perfectly and get ready to rake in the profits!
About Design Bundles
Design Bundles is the go-to digital design marketplace for graphic designers, crafters, businesses, and educators. Rated excellent on TrustPilot, Design Bundles has a comprehensive and exhaustive range of SVG files, fonts, laser cutting templates, and more. Design Bundles offer free and paid premium design resources with savings of up to 96% off RRP from thousands of independent designers, with new design resources each week.
For more information, please contact:
Name: Samantha Lyon
Telephone: (734) 887-9510
Address: Design Bundles US, Inc.
455 E Eisenhower Pkwy - Ste. 300-1089
Ann Arbor, MI 48108