Mia Allure writes on Instagram as @TravelingByChance and works with major luxury brands and resorts as the Four Seasons, St. Regis, as well as Samsung and Visa.
Mia Allure notes that social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
However, on a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Last, Mia Allure continues to attract new brand deals by focusing in on the continued evolution of societal expectations of social media marketing. As Mia Allure puts it, “the consumer’s reliance on the influencer must be in tune with the product and appear to naturally recommend the product or brand.” The Instagram account @TravelingByChance will continue to integrate the most upscale brands with followers who rely on the influencer for direction.