Copa Di Vino wines and Pupoloco sangria to serve $55 billion wine market in China
Fort Lauderdale, Florida, June 7, 2021 – Splash Beverage Group, Inc. (OTCQB: SBEV) (“Splash” or the “Company”), a holding company building a leading portfolio of beverage brands, announced today its recently signed distribution agreement with China-based American Software Capital (“ASC”) has been expanded to include its Copa Di Vino and Pulpoloco brands in addition to the previously announced distribution of hydration and recovery brand TapouT Performance and SALT Naturally Flavored Tequila.
ASC is a Chinese manufacturer and distributor of consumer goods with broad national reach. The company runs a state-of-the-art facility, has robust marketing resources, and impactful relationships with chains and outlets throughout Greater China.
China is the largest market for alcoholic beverages in the world, according to a report from Mersol & Luo. Foreign alcohol is seeing significant growth. Sales of imported alcoholic beverages are still concentrated on the coast and large urban areas, but demand in the less developed interior is rising, offering great potential for established businesses and new entrants alike.
Copa Di Vino and Pupoloco sangria will address the growing demand for wine among a younger generation of Chinese who have rising disposable income. Wine sales in China were $55 billion in 2016.
“While the import and distribution of Splash’s brands address immediate demand in the China market for Western spirits and non-alcoholic beverages, and we expect a near-term contribution to revenues, we are concurrently working with ASC to establish local manufacturing and streamline operations to maximize profitability in the region,” stated Robert Nistico, CEO of Splash.
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About Splash Beverage Group, Inc.
Splash Beverage Group specializes in manufacturing, distribution, sales & marketing of various beverages across multiple channels. SBEV operates in both the non-alcoholic and alcoholic beverage segments which they believe leverages efficiencies and dilutes risk.
SBEV believes its business model is unique as it ONLY develops/accelerates brands it perceives to have highly visible pre-existing brand awareness or pure category innovation.
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SOURCE: Splash Beverage Group, Inc.