Store Brand Sustainability Key at Albertsons, Price Chopper

by Carol Angrisani

SOURCE: Albertsons Safeway


Originally published on

Sustainable sourcing can improve the value proposition of a private label. The challenge, however, is conveying the message to consumers.

One way Albertsons-Safeway has addressed this is by featuring sustainability labels on its private labels.

For instance, it uses the “Responsible Choice,” on its own label seafood that has received a yellow or green rating from the Monterey Bay Aquarium’s Seafood Watch program.

Albertsons-Safeway also features the “FAD Free-Sustainable Caught” logo on its Open Nature skipjack canned tuna. 

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KEYWORDS: Ethical Production and Consumption, Environment and Climate Change, Albertsons, Safeway, FMI, Food Marketing Institute, FMI Connect, #FMIConnect, Supermarket News, Sustainable sourcing, store brand, Packaging, FAD free, Sustainable Caught, Responsible Choice

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