SOURCE: Albertsons Safeway
DESCRIPTION:Originally published on SupermarketNews.com
Sustainable sourcing can improve the value proposition of a private label. The challenge, however, is conveying the message to consumers.
One way Albertsons-Safeway has addressed this is by featuring sustainability labels on its private labels.
For instance, it uses the “Responsible Choice,” on its own label seafood that has received a yellow or green rating from the Monterey Bay Aquarium’s Seafood Watch program.
Albertsons-Safeway also features the “FAD Free-Sustainable Caught” logo on its Open Nature skipjack canned tuna.
KEYWORDS: Ethical Production and Consumption, Environment and Climate Change, Albertsons, Safeway, FMI, Food Marketing Institute, FMI Connect, #FMIConnect, Supermarket News, Sustainable sourcing, store brand, Packaging, FAD free, Sustainable Caught, Responsible Choice
