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Groove Brings Sales Productivity to Where Sellers Work with Groove Conversations and Groove+ Mobile App

New products set revenue teams up for success in the office or in the field

Groove, a leading sales productivity platform for enterprises using Salesforce®, today announced a new conversation intelligence product and mobile app to enable sales reps to maximize their productivity everywhere they work. Groove Conversations is the first conversation intelligence product that enables revenue teams to access call recording and insights directly from the inbox and calendar instead of a separate platform. The Groove+ mobile app enables remote and hybrid teams to streamline meeting preparation and follow-up, while making it easy to access Salesforce and key meeting insights while on the go.

More than 90% of B2B sales professionals are remote and 46% of those aren’t planning to return to the office at all, according to a recent survey of 1,040 US B2B sales professionals conducted by Groove. The survey also found that updating CRM platforms (48%), inputting account notes (46%), and scheduling follow-up meetings (45%) are top challenges for field sellers who are often on the road.

The release of Groove Conversations and Groove+ empowers both inside and field sellers with powerful sales productivity tools that can be accessed from anywhere, while providing sales leaders with visibility and insight into every conversation and deal. Reps can easily update Salesforce from anywhere with Groove+ and access call recordings and insights with Groove Conversations. By streamlining call coaching, next steps, and follow-up, this new suite of tools also makes it easy for revenue leaders to manage their teams whether they’re in the office or on the road.

“When we founded Groove, we knew that building for the seller first was the key to driving widespread adoption and seller productivity,” said Chris Rothstein, CEO and co-founder of Groove. “As a result, we are the only platform that is just as easy to use and relevant for field sales as it is for sellers working from home or in the office. Our customers typically see over 90% adoption rates of Groove and Salesforce, realizing as much as 83% seller productivity improvements as a result.”

About Groove Conversations

Groove Conversations enables sales reps to easily record, transcribe, and analyze every sales call without leaving their Inbox. Groove associates these insights with the correct Activities and Opportunities in Salesforce, giving sellers and leaders the visibility they need to win more deals.

  • Accurate call recording and transcription built into sellers’ workflows
  • Review every sales conversation for streamlined call coaching and deal execution
  • Drive meeting and business outcomes with call insights and analytics

>> Learn more about Groove Conversations

About Groove+

The Groove+ mobile app brings everyday sales productivity tools directly into a seller’s pocket. Streamline meeting preparation and follow-up, increase Salesforce adoption, and access account and deal history from the road. With Groove+, sellers can bring Groove with them everywhere they work and make sure no details fall through the cracks.

  • Receive meeting alerts, relevant Salesforce data, and more to reduce preparation time
  • Easily access deal history, account information, meeting attendees, and activity history
  • Log meeting notes to Salesforce with voice-to-text functionality
  • Log to Meetings, Accounts, Contacts, Opportunities, Custom Fields, or unique Salesforce configurations

>> Learn more about Groove+

About Groove

Groove is a sales productivity platform that enables revenue leaders to boost revenue-per-rep across every division of the enterprise. Groove automates administrative tasks and makes Salesforce easy to access and update from everywhere a seller works – in the office, at home, or on the road. Whether it’s creating repeatable playbooks or using AI to synthesize complex data into actionable insights, Groove empowers sellers to operate at peak performance.

More than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for over three consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020. To learn more, visit

Groove Conversations and Groove+ empower both inside and field sellers with powerful sales productivity tools that can be accessed from anywhere.


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