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Groove Wins Gold Stevie Award for Ethics in Sales

2021 Stevie Awards for Sales & Customer Service recognize Groove for demonstrating the highest ethical standards in the sales industry

Groove, the leading sales engagement platform for enterprises using Salesforce®, today announced that it has earned a Gold Stevie Award for Ethics in Sales as part of the 15th annual Stevie Awards for Sales & Customer Service. The Ethics in Sales Award recognized Groove with its highest honor for best practices and achievements in demonstrating the highest ethical standards in the sales industry.

Successful long-term client relationships are built on trust, which is established early on in the sales process. As a result, Groove’s co-founders built Groove to provide sales leadership with the accountability and visibility needed to manage an ethical sales team, and Groove is setting the standard with its own sales efforts.

Groove has nurtured a sales culture where honesty and principle are valued more than winning at all costs, and that approach has paid off. According to The Forrester Wave™: Sales Engagement, Q3 2020, Groove’s 92% renewal rate is the highest in the industry.

Groove also helps other organizations embrace ethical sales. Groove’s sales engagement platform helps revenue teams be more productive, effective, and accountable. At its core, Groove ensures that sales activities are captured accurately and comprehensively. This enables companies to trust their CRM data and create a culture of accountability for their reps.

“Austin and I both left sales careers at Google to start Groove, and from the beginning we knew we wanted to create a sales tech company that mirrored our values and commitment to ethical selling,” said co-founder and CEO, Chris Rothstein. “From hiring people with integrity to building a platform that provides a foundation for accountability and trust, I couldn’t be more proud of the company we’ve built.”

Groove’s commitment to meeting the needs of its customers and delivering on promises made during the sales cycle have translated into multiple customer service awards:

Groove also won Customer Service Department of the Year and Front-Line Customer Service Team of the Year awards as part of the 2021 Stevie Awards for Sales & Customer Service that were previously announced on February 1.

About the Stevie Awards for Sales & Customer Service

More than 2,300 nominations from organizations of all sizes and in virtually every industry, in 51 nations, were considered in this year’s competition. Winners were determined by the average scores of more than 160 professionals worldwide on nine specialized judging committees. Entries were considered in more than 90 categories for customer service and contact center achievements, including Contact Center of the Year, Award for Innovation in Customer Service, and Customer Service Department of the Year; more than 60 categories for sales and business development achievements, ranging from Senior Sales Executive of the Year to Sales Training or Business Development Executive of the Year to Sales Department of the Year; and categories to recognize new products and services, solution providers, and organizations’ and individuals’ response to the COVID-19 pandemic. Learn more about the Stevie Awards at

About Groove

Groove is the leading sales engagement platform for enterprises using Salesforce, specializing in ease-of-use, ease-of-administration, and cross-team collaboration. Built for the needs of full-cycle sellers, Groove automates non-sales activities so that pre- and post-sales reps can spend more time building relationships and generating revenue. On average, Groove gives revenue teams 20% of their time back to focus on higher-value activities. Groove’s Salesforce-native architecture can be customized to align with industry-specific workflows while ensuring more accurate reporting and forecasting, lower compliance risk, and streamlined administration.

Over 50,000 sales representatives use Groove at some of the world’s largest and fastest-growing companies, including Google, Uber, BBVA, and Capital One. Groove has earned the highest customer satisfaction rating on G2 in the sales engagement category for over two years in a row.

Groove was named one of Inc. Magazine’s Best Workplaces 2020 and is one of the 2020 Inc. 5000 fastest-growing privately held companies in the U.S. Groove also ranks #16 on the San Francisco Business Times' "fastest-growing private companies in the Bay Area in 2020" and #191 on the Deloitte 2020 Technology Fast 500 list. Founded in 2014, Groove is headquartered in San Francisco with offices in San Diego and Seattle. To learn more, visit


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